Most affiliate marketers buck when video marketing is suggested. Oftentimes, this is due to fear. Fear can be due to a lack of technical knowledge, not having an understanding of how much expense is involved in video marketing or fear of posting videos of yourself online.
Once an affiliate marketer properly addresses these fears and finds out that they do not need expensive technical equipment or software, most of the fears can be alleviated. It may be scary posting your first videos, however, with perseverance and practice, you can run an effective video marketing campaign. The following tips will help you run a successful video marketing campaign.
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Increase Brand Awareness
The purpose of a video marketing campaign is to increase your brand awareness and can help you to easily sell affiliate products. Videos are a great way to provide your customers with a lot of information in a short amount of time.
Optimize For Mobile
Most of your customers utilize mobile phones to access the internet. In fact, more than 60 percent of all digital media usage occurs on mobile devices. This is why it is vital that you optimize all of your content so that it can be viewed on mobile devices as well as desktop computers.
When you are planning your video marketing strategies, take a hard look at the product you are selling to ensure that it is something you believe in and that there is a market for it. If there is not a strong market for it, no amount of video marketing is going to help.
Using And Setting Up YouTube
You must set up a YouTube account to be able to post videos. Setting up an account involves entering your email address, personal data and answering a few questions. Once you have entered this information, you will need to come up with a username and password. Your username should be the name of your business or something similar. When choosing a password, make sure that it includes special characters, numbers and a mix of upper and lower case letters. This will help keep you YouTube account secure.
Once you have entered your information, you will receive a registration email that you will need to respond to by clicking the link. After you have verified your account, you can begin uploading videos to your YouTube channel.
After you have uploaded your first video, you will need to tag your video with appropriate keywords. These keywords are common words or phrases that a user will search for when looking for a video.
Two Types Of Affiliate Videos
When it comes to affiliate videos there are two distinct types of videos. The first type is a video of yourself. The other type of video is like a PowerPoint presentation. Both types of video should address the benefits of your product and how to use your product.
Camtasia is a great software that you can use to record a PowerPoint video. If you do not have PowerPoint installed on your computer and do not want to spend the money purchasing the software, check out Google Slides. This is a free alternative to Microsoft’s PowerPoint.
When you are recording this type of video, you need to ensure that the audio is crystal clear. Purchase a high-quality microphone if you will be recording your own audio. If you will be using a voice-over, you can find some really good ones on Fiverr.com.
When it comes to recording videos of yourself, you have a few options. You can use your webcam, your smartphone or a DSLR camera that records videos. The most important thing is choosing a camera that provides you with high-quality videos.
When it comes to recording your first video, you can demonstrate how the product works, give useful tips to get the most out of the product, or interesting and unique ways to use the product. No matter the type of video you post, you want to enunciate your words clearly and have good clear graphics.
Promoting Your Video
Once you have created your video, you will need to come up with a catchy headline and a list of keywords. Limit your headline to a few eye-catching words that describe your product. The keywords should be words and phrases that visitors may use to describe your product or company.
You should create a profile page that effectively markets your online presence. Your profile page will be where all of your videos are posted. When a visitor enjoys one of your videos, they can subscribe to your channel. Once they subscribe, they can view all of your videos directly from your profile page. Additionally, once a visitor becomes a subscriber, they will be notified whenever you post a new video.
Keep your YouTube channel professional looking. Make sure that each of your video previews, background images and avatars are appropriate for your business. Establishing your unique brand identity will help increase brand awareness. If you are an affiliate marketer who markets different brands, it is best to create a channel for each brand to help keep the different brand identities separate.
Affiliate marketing on YouTube and other video hosting sites is a great way to increase traffic and sales. Use these tips to help drive traffic and explode your sales.
This article was posted by Alexander Kitingan. Alexander Kitingan is a successful marketer and two time Amazon Kindle best selling co-author. Learn more about Alexander and his powerful and effective marketing techniques at Agency1Alexander.com